This stuff makes my hair nice and soft and shiny all over. The ends are as soft as the rest and don't look frizzy like they used to, but it has been years so the bad stuff has been chopped off and the new ends have remained healthy. I often get compliments on how shiny my hair is and I don't use any other styling products on my hair. The fragrance is very nice and natural, but also very faint. I don't smell it on myself at all, but I have received nice comments from people when I am hugged. It is a little thick, but not too much and it washes out easily. Plus, all the ingredients are safe and you can leave it on your hair over night for an intense conditioning (as directed on the bottle). I've only done this a few times, then wrapped my hair with plastic wrap and wore a beanie to bed. It still washes out easily and hair feels amazing. Again, I've been using this stuff for a long time and I don't remember if I saw results the first time I used it, but I have given bottles away to several people as gifts and everyone said they loved the stuff. While I think the actual conditioner is good stuff, I really don't like the bottle. It's rectangular which makes it a little difficult to squeeze out the last bits of conditioner out of the corners, but the bottle is semi-transparent so you can at least see what you're missing. I usually have to pop the top off and smack the bottle to get the stuff out or add water if I'm in a hurry. Giovanni needs to take some bottling tips from Heinz. I have tried the other Giovanni conditioners 50/50, Tea Tree, Smooth as Silk, Golden Wheat, and the magnetic one, but none worked to magically for me like this one. (I use this conditioner after shampooing with Giovanni's 50/50 or Tea Tree shampoos or I sometimes use a Avalon Biotin shampoo, but it seems to work great with any shampoo.)